Ikea and Marimekko current the Bastua assortment of household furniture, glassware, and textiles, influenced by Nordic wellness and self-care accessible from 1 March 2023. The limited-edition assortment options 26 products and solutions and also marks the 1st time that Marimekko has designed a established of prints completely for a collaboration with a different model.
Bastua assortment by Ikea and Marimekko
The Bastua selection by Ikea and Marimekko is deeply rooted in the two brands’ Nordic origins and motivated by Finnish sauna society and its a lot of wellbeing positive aspects. The collection’s objects attract from Ikea’s furniture and product or service skills and are enriched with Marimekko’s iconic get on prints, with a recurring motif of the Bastua selection being the attractive rhubarb leaves that are generally uncovered around sauna huts across Finland.
The title itself, Bastua, is a word employed to explain sauna in the southern Swedish region of Småland, exactly where Ikea was founded.
‘Capturing the essence of Marimekko’s Finnish roots and its connection to the historic origins of sauna culture was a fundamental element of the layout journey and the creation of the Bastua prints,’ states Rebekka Bay, creative director at Marimekko, who worked on the assortment. ‘Marimekko is dedicated to bringing pleasure to the day to day life of men and women with its daring prints and models, and we are excited to see this arrive true in collaboration with Ikea.’
Amongst the collection’s highlights are standard sauna styles these kinds of as vibrant robes, towels and Ikea’s 1st-ever sauna bucket, even though other objects are imagined to be made use of just before or after the ritual and reference traditional Nordic layout. These include things like modular cushioned seats, a side table with matching trays and glassware, and a bench, as effectively as scented candles in elderflower, rhubarb and sweet vanilla.
‘Nordic household furniture design and style has constantly been characterised by cleanse lines and easy constructions that focus on function,’ adds Mikael Axelsson, designer at Ikea, nodding to the birch veneer aspect desk as his personal acquire on the Nordic aesthetic heritage.
‘Collaborating with Marimekko was a all-natural selection for Ikea, as we are both equally fully commited to enabling a far better each day lifestyle at house, and with the Bastua collection, it starts with concentrating on wellness to start with,’ claims Henrik Most, innovative leader at Ikea. ‘The collaboration encapsulates the sensations of infinite summers and the straightforward and aesthetic elegance of Nordic character in home furniture and equipment for the property.’
The Bastua collection by Ikea and Marimekko is accessible instore and online from 1 March 2023
ikea.com (opens in new tab)